• Sách ngoại văn
  • Ký hiệu PL/XG: 658.15 R200V
    Nhan đề: Revenue Management for the Hospitality Industry /

DDC 658.15
Tác giả CN David K. Hayes
Nhan đề Revenue Management for the Hospitality Industry / David K. Hayes, Allisha Miller
Thông tin xuất bản Wiley, 2010
Mô tả vật lý 528 p.
Tóm tắt Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, "charge the right price, to the right customer, for the right product, through the right channel, at the right time." The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.
Từ khóa tự do Hospitality Industry
Từ khóa tự do Revenue Management
Tác giả(bs) CN Allisha Miller
Địa chỉ 100CS1_Kho sách ngoại văn(1): 105000483
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300##|a528 p.
520##|aRevenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, "charge the right price, to the right customer, for the right product, through the right channel, at the right time." The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.
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653##|aRevenue Management
7001#|aAllisha Miller
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