TRA CỨU
  • Sách ngoại văn
  • Ký hiệu PL/XG: 658.8 STR100T
    Nhan đề: Strategic Brand Management: Building, Measuring, and Managing Brand Equity :
DDC 658.8
Tác giả CN Kevin Lane Keller
Nhan đề Strategic Brand Management: Building, Measuring, and Managing Brand Equity : Global Edition / Kevin Lane Keller, Vanitha Swaminathan
Lần xuất bản 5th Edition
Thông tin xuất bản Pearson,2019
Mô tả vật lý 600 p.
Tóm tắt Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers.
Thuật ngữ chủ đề Strategic Brand Management-BTKTVQGVN
Tác giả(bs) CN Vanitha Swaminathan
Địa chỉ 100CS1_Kho sách ngoại văn(1): 105000462
000 00000nam#a2200000ui#4500
00153783
0027
0041CF3D1C6-9C40-4A42-88A7-32D7170EBF9E
005202305101040
008081223s2019 vm| vie
0091 0
020##|a9781292314969|c1729800
039|y20230510104051|zukh392
040##|aUKH
0410#|aeng
08214|a658.8|bSTR100T|214
1001#|aKevin Lane Keller
24510|aStrategic Brand Management: Building, Measuring, and Managing Brand Equity :|bGlobal Edition /|cKevin Lane Keller, Vanitha Swaminathan
250##|a5th Edition
260##|bPearson,|c2019
300##|a600 p.
520##|aStrategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers.
650#7|aStrategic Brand Management|2BTKTVQGVN
7001#|aVanitha Swaminathan
852|a100|bCS1_Kho sách ngoại văn|j(1): 105000462
890|a1|b0|c0|d0
Dòng Mã vạch Nơi lưu Chỉ số xếp giá Loại tài liệu Bản sao Tình trạng Thành phần Đặt mượn
1 105000462 CS1_Kho sách ngoại văn 658.8 STR100T Sách ngoại văn 1

Không có liên kết tài liệu số nào