TRA CỨU
  • Sách ngoại văn
  • Ký hiệu PL/XG: 658.15 R200V
    Nhan đề: Revenue Management for the Hospitality Industry /
DDC 658.15
Tác giả CN David K. Hayes
Nhan đề Revenue Management for the Hospitality Industry / David K. Hayes, Joshua D. Hayes, Peggy A. Hayes
Lần xuất bản 2nd Edition
Thông tin xuất bản Wiley,2021
Mô tả vật lý 480 p.
Tóm tắt In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.
Thuật ngữ chủ đề Hospitality Industry-BTKTVQGVN
Thuật ngữ chủ đề Revenue-BTKTVQGVN
Tác giả(bs) CN Joshua D. Hayes
Tác giả(bs) CN Peggy A. Hayes
Địa chỉ 100CS1_Kho sách ngoại văn(1): 105000380
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1001#|aDavid K. Hayes
24510|aRevenue Management for the Hospitality Industry /|cDavid K. Hayes, Joshua D. Hayes, Peggy A. Hayes
250##|a2nd Edition
260##|bWiley,|c2021
300##|a480 p.
520##|aIn the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.
650#7|aHospitality Industry|2BTKTVQGVN
650#7|aRevenue|2BTKTVQGVN
7001#|aJoshua D. Hayes
7001#|aPeggy A. Hayes
852|a100|bCS1_Kho sách ngoại văn|j(1): 105000380
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