- Sách ngoại văn
- Ký hiệu PL/XG: 658.8 M100R
Nhan đề: Marketing insights from A to Z : 80 concepts every needs to know /
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DDC
| 658.8 | |
Tác giả CN
| Philip Korler | |
Nhan đề
| Marketing insights from A to Z : 80 concepts every needs to know / Philip Korler | |
Thông tin xuất bản
| Wiley, 2003 | |
Mô tả vật lý
| 206 p. | |
Tóm tắt
| The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. | |
Thuật ngữ chủ đề
| Marketing-BTKTVQGVN | |
Khoa
| Du lịch | |
Địa chỉ
| 100CS1_Kho sách ngoại văn(1): 105000489 |
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| 100 | 1#|aPhilip Korler |
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| 245 | 10|aMarketing insights from A to Z : 80 concepts every needs to know / |cPhilip Korler |
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| 260 | ##|bWiley, |c2003 |
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| 300 | ##|a206 p. |
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| 520 | ##|aThe most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike
In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. |
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| 650 | #7|aMarketing|2BTKTVQGVN |
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| 690 | |aDu lịch |
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| 852 | |a100|bCS1_Kho sách ngoại văn|j(1): 105000489 |
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658.8 M100R
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