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Essentials of business research methods / Joseph F. Hair, Jr., Barry Babin, Arthur H. Money, Phillip Samouel New Jersey Wiley & Sons, 2003xxiii, 440 p. ; 24cm.This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts.
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