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Essentials of business research methods / Joseph F. Hair, Jr., Barry Babin, Arthur H. Money, Phillip Samouel New Jersey Wiley & Sons, 2003xxiii, 440 p. ; 24cm.This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts.
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Market Leader Logistics management : Business english / Adrian Pilbeam, Nina O'Driscoll Pearson Longman , 201096 p. Logistics Management is designed for use on its own or with the Market Leader series. Ideal for students who need the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for logistics management. Logistics Management includes: - Authentic reading texts from the Financial Times and other sources - A glossary of specialised language - Two 'Check Tests' designed to help assess progress
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Marketing insights from A to Z : 80 concepts every needs to know / Philip Korler Wiley, 2003206 p. The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.
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