TRA CỨU
  • Sách ngoại văn
  • Ký hiệu PL/XG: 658.8 M100R
    Nhan đề: Marketing insights from A to Z : 80 concepts every needs to know /
DDC 658.8
Tác giả CN Philip Korler
Nhan đề Marketing insights from A to Z : 80 concepts every needs to know / Philip Korler
Thông tin xuất bản Wiley,2003
Mô tả vật lý 206 p.
Tóm tắt The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more.
Thuật ngữ chủ đề Marketing-BTKTVQGVN
Khoa Du lịch
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